About
I’m Evan, a Senior UX Designer at Expedia Group. I have designed consumer products since 2016, from banking apps in Southeast Asia to the ads travelers see on Expedia.
At Expedia Group I was the first designer dedicated to ads. I own the design of every unit travelers see, and I wrote the rules they follow. Expedia Group ad revenue grew from $483M in 2023 to $758M in 2025 (Form 10-K). I went on to design the lodging card and property page and the checkout flow with travel insurance, and I was a major contributor to the homepage redesign. I am usually the solo designer, working directly with PMs and engineers.
I start every project with research and a plan, and end it with a measured result. I design and prototype in Figma, test with real people, then partner with PMs and engineers through launch. I studied computer science and know React and Swift, so I understand what engineers need to build, and I use AI tools every day to move faster. As Co-founder and CPO of Savicore and of Luli, I also own the roadmap, the priorities and the team.
I’m looking for a senior product design role, on site or remote. Off the clock I play guitar and drums.
Where I’ve worked
- Expedia GroupSenior UX DesignerNov 2020 to now
- Designer on four teams: Ads, Lodging, Landing Pages and Checkout. Usually the solo designer, working directly with PMs and engineers.
- Ads. Expedia Group’s first dedicated ads designer. I designed every consumer ad unit, starting with the Native Marquee Card, and wrote the rules they follow. One unit brings in $13M+ a year.
- Lodging. The lodging card in search results and the property page. The lodging app redesign lifted conversion about 2.2%, worth $7.8M. I led a new lodging design system, the source of truth for 500+ designers.
- Checkout. The checkout flow, including the travel insurance add-on. Checkout optimization brought in $5M and beat quarterly BPS targets two quarters in a row.
- Landing Pages. I was a major contributor to the Expedia homepage redesign, which shipped. I also re-architected landing pages across every line of business.
- Savicore, SabuCo-founder & CPOJul 2023 to now
- I set the vision, the two-year MVP roadmap and the priorities, and led a team of 15+ coaches, engineers, designers and a PM.
- On the coaching platform, revenue rose 48%, click-through 15% and unique visitors 120% in two months.
- Sabu reached 20K users in 22 days of Early Access with no ad spend. Savicore raised $1.4M.
- LuliCo-founder & CPO2026 to now
- Luli, at lulifitness.com. I lead the vision, the roadmap, research, design and the team, with my co-founder Christopher Lee. In alpha and confidential R&D.
- IterateUXCo-founderJun 2021 to Jul 2022
- A UX community with weekly sessions, design challenges and portfolio reviews. 80+ members a week.
- FastworkUX DesignerOct 2016 to Nov 2020
- I led 10+ designers and 5+ engineers on 9 iOS and Android apps for banks and tech companies in Southeast Asia, plus Fortune 500 clients in Singapore, the US and the UK. Names are under NDA.
- Partner companies gained about $20M a year. A grocery app grew revenue up to 19%. A US client grew revenue 25% across 25 locations.
- CrowdDoingUX Designer and Developer, non-profitFeb 2019 to Dec 2020
- I redesigned the sign-up flow to bring in volunteers and partners, with 5+ engineers and 5+ data scientists.
Education
- Expedia Accessibility Classes, SeattleAccessibility specialization2022
- Interaction Design FoundationUX Design2020
- University of Washington TacomaBA Computer Science, focusing on Human-Centered Interaction2018 to 2019
- DePaul University, ChicagoBA Digital Cinema2014 to 2016
Certifications and awards
- UX Certificates, Dr. Travis2019
- Upsilon Pi Epsilon Society2018
- IDEOU, Storytelling for Influence2022
Skills
- Tools
- Figma, Sketch, Jira, Zeplin, Adobe Animate, Final Cut Pro
- Code
- React, Swift, JavaScript, HTML, CSS, Python, Java, C, C++
- AI
- ChatGPT, Claude, Grok, Cursor, Claude Code, AI agents and bots. I build products with them.
- General
- Leadership, UX design, prototyping, wireframing, design systems, user research, analytics, accessibility, project and product management, agile, team building
Interests
Sources
Expedia Group revenue figures come from its public filings. Results for my own work are as listed on my résumé.