Evan Luputra

Senior UX Designer, Expedia Group

I designed every ad travelers see on Expedia.

I’m Evan Luputra. I joined Expedia Group in 2020 as its first dedicated ads designer and have designed every consumer ad unit since. Expedia Group ad revenue grew from $483M in 2023 to $758M in 2025.1 I also designed the lodging card and checkout. Outside Expedia, I lead product as Co-founder and CPO of Savicore and Luli.

See the work Résumé (PDF)
Homepage Video Ad on Expedia: a wide video of the Washington Monument at sunset with a Plan your trip button and the Washington DC logo.
Homepage Video AdVideo on the Expedia homepage.
Why each layer works

ResultLive on the Expedia homepage, giving brands video in a native slot.

  1. 1VideoMotion gives brands a story, so the homepage stays inspiring.
  2. 2Call to actionOne clear action, so travelers know exactly where it leads.
  3. 3Ad labelAlways visible, so travelers trust what is sponsored.
  4. 4Sponsor logoA small logo keeps the brand present without shouting.
  5. 5HeadlineA short headline lands in one glance, even on a phone.
Native Marquee Card for Türkiye: hot air balloons over Cappadocia with the GoTürkiye logo and a short headline.
Native Marquee CardMy first ads design. It sits under the search box.
Why each layer works

ResultMy first ads design, and the base for every unit after it.

  1. 1ImageOne big image sells the place before any words do.
  2. 2Ad labelA fixed corner label keeps traveler trust.
  3. 3Sponsor logoThe logo credits the brand without fighting the photo.
  4. 4HeadlineShort and specific, so it reads in one glance.
Partner Gallery in the Expedia app: Discover our Dominicana, with three photo tiles for beaches, culture and nature.
Partner GalleryThree stories from one partner, in the app.
Why each layer works

ResultLive on web and app. Partners tell three stories in one unit.

  1. 1Sponsor logosLogos up top, so travelers see who is talking.
  2. 2HeadlineOne headline ties three stories into one idea.
  3. 3Three storiesThree tiles let travelers explore a place before they book.
  4. 4Ad labelSame label, same spot, so sponsored never feels hidden.
  5. 5BookingBooking stays one tap away, so inspiration still leads to rooms.

Live units from Expedia Group Advertising’s public materials. Point at a unit to see why each layer is there.

Selected work

Expedia Group, Ads, 2020 to now I designed every ad on Expedia As Expedia Group’s first dedicated ads designer, I designed all 29 consumer ad units and the rules they follow. One unit brings in $13M+ a year. $483M to $758M Expedia ad revenue, 2023 to 20251 Read the case study Expedia Group, Lodging, Checkout, Homepage I designed how travelers pick a hotel and pay I designed the lodging card and property page and the checkout flow with travel insurance. I was a major contributor to the homepage redesign that shipped. $7.8M from the lodging app redesign Read the case study Luli, Co-founder and CPO, started 2026 Luli I lead it with my co-founder Christopher Lee, at lulifitness.com. In alpha and confidential R&D. Walkthrough available in interview on request. Confidential, in alpha About Luli Savicore, Co-founder and CPO, 2023 to now I led the product and the team that shipped Sabu As Co-founder and CPO, I led the product and a 15+ person team. We grew it through partners, coaches and streamers. 20K users in 22 days, $0 on ads2 Read the case study

Let’s talk.

I’m looking for a senior product design role, on site or remote.

[email protected]

LinkedIn Résumé (PDF)